Company & Mission

When I lost my beloved cat Sarah, I was overwhelmed with grief and found myself searching for a way to say goodbye—one filled with the same love, respect, and tenderness she had given me every day of her life.

I also needed support; something to help me navigate the depth of my grief, which took me by surprise. It’s in this searching and need for comfort that furr-ever hug was born.

Therefore, our mission is to provide compassionate products designed to bring comfort to pet owners as they grieve, honor, and remember their faithful friends. In doing so, we can fulfill our purpose which is to glorify God by caring for those who grieve their beloved pets.